An Old Tradition, in a New Way

It wasn’t that long ago that is was common for people to buy raw coffee beans from the stores and then roast these at home for fresh coffee. That was particularly true in rural areas that were removed from the small roasters found in city neighborhoods. At that time, roasting coffee was considered a normal part of everyday life and a part of many peoples’ cultural heritage. People took pride in their ability to produce the type of roast that they liked best, and considered it a sort of ceremony, or art. Each morning in these neighborhoobs, the sweet smell of roasting coffee lingered in the streets.